Independent developer · Working worldwide since 2015
I build custom sites, stores, and web apps for businesses across eight countries — the kind that load fast, rank well, and turn visitors into customers. No page builders. No templates.
Custom WordPress, Shopify & SEO
01 — Soundings
Work has shipped from Ahmedabad, Dubai and Victoria — to eight countries
02 — What I do
Nine years went into three things: custom sites for businesses, stores that sell, and making both visible wherever people actually look — Google, AI answers, marketplaces, social. Behind them sits everything a real project ends up needing: an app, an integration, a server that stays up.
01
For the business whose site was built once and never touched again. Custom sites from scratch — no Elementor, no bloat — that your own team can actually run after I hand them the keys.
02
For stores that need to sell, not just exist. Custom Shopify and WooCommerce architecture — not a bought theme — built mobile-first, because that’s where your buyers already are.
03
For businesses that rank today and want to still be found when the algorithm — and how people search — changes. Technical foundations, plus how AI answers actually decide who gets cited.
How engagements are structured
Project
A defined build — a site, a store, a migration — with fixed scope and a fixed price.
Retainer
Ongoing development and care, month to month — for a site that keeps evolving.
Advisory
Architecture, audits and a second opinion — direction without me touching the build.
Also in the toolkit
03 — Selected work
A sample plate from each kind of work I take on. The rest of the survey runs to 150+ projects across eight countries.
Plate I · 2024
A single-product beauty brand launched from nothing — packaging and product imagery designed from scratch, wrapped in a Shopify store built to convert on the first visit.
stayfrontin.com
Plate II
A hair influencer with a large following and no way to sell to it. Built the full ecommerce platform that turned an audience into a scalable wig business.
believeinhair.com
Plate III
Migrated off Wix onto custom WordPress — a product catalog that could finally handle the range, the traffic, and the search visibility the brand had outgrown.
freshprintssupply.com
Plate IV
An architecture studio whose whole practice is the golden ratio. The site proportions it, and GSAP carries the reveal — structure you feel before you read a word.
1.61design.in04 — In their words
“Replace with a real sentence or two from a client — what changed for their business after the work shipped.”
“A second real quote — ideally one that names a concrete outcome: faster site, more orders, a ranking, a launch that landed.”
“A third real quote — the shorter and more specific, the better. One honest line beats a paragraph of praise.”
05 — Already building
Ten to fifteen minutes of video, recorded for your site specifically. Not a PDF generated by a scanner — me, going through it, telling you what’s costing you money and in what order to fix it.
06 — How it goes
i
Tell me what the business needs the site to do. Not what pages you want.
ii
Scope, timeline, and a fixed proposal. No hourly surprises, no hidden costs.
iii
Built, tested on real devices, handed over with everything you need to run it.
Based in Victoria, Canada, working with clients across eight countries and remote worldwide. Tell me what the business needs to do — I’ll tell you whether I’m the right person for it.
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